Why Choose Us

Who we are

Insure Risk Ltd was established by Ged Murray and Paul Denny who both have considerable national broking experience and are using this expertise to work with local businesses providing a high level of support and advice for their insurance requirements.

We understand that no two businesses are the same. Our clients’ diverse businesses and range of risk exposures mean we can negotiate specific policy wordings and strip away any non-essential elements, so you only pay for the cover you need.

The cover we provide is robust and flexible, and is reviewed regularly to ensure the cover caters for our clients future development plans.

The Insure Risk Ltd mission

Insure Risk Ltd is a company built on service and professionalism. We are a leading insurance broker based in Altrincham, Cheshire. We support businesses in South Manchester and surrounding areas and are recognised for delivering fully-comprehensive, affordable business insurance.

Committed to improving standards in the insurance industry, our objective is to remove some of the mystique surrounding the industry and to simplify the process of arranging insurance cover. Our documentation is timely, accurate and easily understood.

What makes us different from other independent insurance brokers?

Our mission is to provide our clients with a service that exceeds their expectations and this is underpinned by our Chartered insurance broker status.

Our commercial and personal clients benefit from:

  • a client-focussed, friendly and personalised local service
  • we meet with you to understand your business
  • evaluate your risk/exposures and provide cost effective solutions
  • quick response to queries
  • independence – we’re not tied to any particular insurers and can access the whole marketplace to get you the right cover at the right price

It’s important that we get to know your business before deciding what level of cover you need and why. Listening is a crucial part of this, only by listening to you can we fully understand your needs and provide a tailored solution that works.

Meet the team

As your local insurance broker, we have a friendly and determined team working to provide a localised service, affordable premiums and good, practical advice.

Paul Denny ACII

Paul Denny

Paul has over 30 years’ experience in the industry having worked for two national brokers and with one of them at board level, with experience in sales marketing and management. More recently set up a commercial broker for a Venture Capitalist which was subsequently sold and now runs Insure Risk with his business partner.

Whilst in these roles he dealt with a variety of multinational, corporate & professional service clients and also owner managed and SME businesses.

His experience and knowledge allows him to deal with a wide spectrum of accounts providing appropriate advice depending on the industry sector. He is able to advise clients on restructuring of insurance programmes and cover adding value and saving them time and money. Self-funded programmes are an area of expertise for the larger corporate client.

He is also an active member of a few business networking groups (BNI).

Paul has 3 children and enjoys trips to the gym, golf, hiking, skiing and football. He enjoys the odd weekend in Abersoch where he has been going for over 25 years.

Ged Murray ACII

Ged Murray

Ged has over 30 years’ experience as an Insurance broker working for 2 major UK companies based in Manchester. His role included many different aspects of management and business leadership. For approx. 8 years he was Regional Managing Director with responsibilities for client service, business development and staff management.

During the course of his career he has provided insurance advice service directly to clients operating in a wide variety of sectors and through this experience has developed insurance knowledge for most UK sectors of business. Through working closely with clients and listening to their input and requirements helps him to gain an understanding of the clients business risk. Clients have ranged from corporate organisations to owner managed and SME businesses.

Ged is married to Sheelagh and has 3 daughters. He enjoys following most sports and has a guilty pleasure of listening to 70’s & 80’s power ballads!

Susan McCauley Cert CII

Susan McCauley

Sue has over 23 years’ experience in the industry having worked for a national broker, loss adjuster and international broker dealing with a portfolio of corporate clients all requiring a range of differing policies, before taking a career break to start a family. Upon her return to the workplace, she joined a small provincial broker dealing with SME businesses mainly in the construction industry. In 2011 she joined Insure Risk as Account Manager.

Her experience and knowledge allows her to deal with a wide spectrum of accounts particularly in the corporate, owner managed and SME sectors. Broking their risks to insurers and advising them on cover requirements.

Sue is married and has 2 children, she enjoys trips to the gym, walking and is an avid Rolling Stones fan!


If you make an insurance claim and require professional insurance claims advice, we provide a hands-on claims service to ensure you receive a fair and speedy settlement.

The true value of a premium is shown when you it’s time to make a claim, so whether you would like to make a business insurance claim, a personal claim or a claim against accidental damage, we are here to give you the guidance you need.

We are here when you need us

Insurance claims are notoriously difficult to manage, especially when directly linked to a commercial business. With our help, any headaches you may have endured throughout a potentially lengthy claims process can be easily avoided.

Take the hassle out of insurance claims, call Insure Risk today on 0845 1304207.


“We have been delighted with the service given by Insure Risk over the last year. Ged and his team offer a no frills service, they just get the job done. If we have a problem we call them and it’s all sorted out from there on in. We are confident the best economical solution to every incident is delivered.”

Phillip G. Brown
Benchmark Building Supplies

“We have had a friendly and efficient service over many years from Ged Murray, and feel sure that this standard will be maintained by Insure Risk Limited.”

Clive Lakin
The A & S Leisure Group Ltd

“We’d been a client of several insurers over the past few years, and to greater or lesser extents felt that it was difficult to communicate our exact needs to the insurers, mostly as we would hardly ever see the broker.”

“Insure Risk, being centrally placed and not to far from our core business in North Wales, are different, and for the first time have allowed us not only to deal with the same individual every time, but also to feel like our interests and theirs are aligned. We’ve never had a quicker response from our insurers, and this can only be down to the brokers. We would highly recommend.”

Dylan Evans
Anglesey Sea Zoo

“I have used Insure Risk for providing cover for let properties and found their service to be excellent. They work hard to get good prices but always advice on the appropriateness of cover for each situation.”

“Ged and Susan offer a very friendly approach and it is always a bonus to deal with somebody local.”

Graham Bowcock
Berry Bros

“As a relatively new customer of Insure Risk’s, we can safely say that we would highly recommend them to other businesses.”

“From our first meeting with Ged Murray we found him to be friendly, professional and felt his insurance knowledge was second to none. Ged asked many questions to ensure that he secured the correct level of cover for us. Once Insure Risk had quoted us we could see a significant saving on our (then) current prices.”

“In the 6 months that we have been dealing with Insure Risk we have been delighted with the service received from both Ged and Susan (in the office) as nothing is ever too much trouble and they are both very quick to respond to queries which is vital to our business.”

“Thank you”

Laura Glover
Calibre Control International Ltd